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Which sounds more urgent: “global warming” or “pollution blanket overheating planet”? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change — and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.
Countdown is TED’s global initiative to accelerate solutions to the climate crisis. The goal: to build a better future by cutting greenhouse gas emissions in half by 2030, in the race to a zero-carbon world. Get involved at https://countdown.ted.com/sign-up
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