We can blame capitalism for worsening the climate crisis, says journalist Akshat Rathi, but we can also use it to create the solutions we need for the mess we’re in. He details how “climate capitalism” — the strategic use of market forces and government policies to make polluting the planet cost more than advancing climate solutions — can flip the script and actually make sustainability profitable. (Recorded at TEDCountdown@BloombergGreenFestival on July 12, 2024)

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership

Follow TED!
X: https://twitter.com/TEDTalks
Instagram: https://www.instagram.com/ted
Facebook: https://facebook.com/TED
LinkedIn: https://www.linkedin.com/company/ted-conferences
TikTok: https://www.tiktok.com/@tedtoks

The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more: https://go.ted.com/akshatrathi

TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com

#TED #TEDTalks #climatechange