An unnoticed industry worth two trillion dollars a year is influencing almost every carbon emission. Sustainability solution seeker Solitaire Townsend calls this sector the “X industry” (where “X” stands for influence), and it includes professional services like advertising and PR firms, management consultancies, corporate law firms, lobbyists and more. In this eye-opening talk, she exposes the industry’s massive but largely invisible influence on the environment — and proposes ways they can use their creativity, inventiveness and knowledge to fix climate change instead of contributing to it.
Countdown is TED’s global initiative to accelerate solutions to the climate crisis. The goal: to build a better future by cutting greenhouse gas emissions in half by 2030, in the race to a zero-carbon world. Get involved at https://countdown.ted.com/sign-up
Learn more about #TEDCountdown:
Twitter: https://twitter.com/TEDCountdown
Instagram: https://www.instagram.com/tedcountdown
Facebook: https://www.facebook.com/TED
Website: https://countdown.ted.com
Watch the full 2021 TED Countdown Global livestream here: https://youtu.be/SG_vqlb1pOQ
If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: http://ted.com/membership
Follow TED!
Twitter: http://twitter.com/TEDTalks
Instagram: https://www.instagram.com/ted/
Facebook: http://facebook.com/TED
LinkedIn: https://www.linkedin.com/company/ted-conferences/
TikTok: https://www.tiktok.com/@tedtoks
The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.
Watch more: https://go.ted.com/solitairetownsend
TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com
#TEDCountdown #SolitaireTownsend
