Designer Ivan Poupyrev wants to integrate technology into everyday objects to make them more useful and fun — like a jacket you can use to answer phone calls or a houseplant you can play like a keyboard. In a talk and tech demo, he lays out his vision for a physical world that’s more deeply connected to the internet and shows how, with a little collaboration, we can get there. Unveiled in this talk: Poupyrev announces that his newest device, Jacquard, is now publicly available for all designers to use.

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