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When global leaders think about which industries can fuel economic growth, the arts are often overlooked. But filmmaker Mehret Mandefro says the creative sector actually has the power to grow economies — while also helping safeguard democracy. In this captivating talk, she shares a behind-the-scenes look at how she’s putting culture back on the economic agenda in Ethiopia, and explains why other countries would benefit from doing the same.

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know.

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